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Saturday, December 27, 2008
Best.Ad.Ever
This is the best example of how to use an ad to brand a company I have ever seen.
Labels:
ad,
advertising,
brand,
branding,
great ad
Saturday, December 20, 2008
Issuu - free PDF-to-Flash online publishing
http://issuu.com
From the site: Issuu - You Publish
Issuu is the place for quality publications: Magazines, catalogs, documents, and stuff you'd normally find on print. It's the place where you become the publisher: Upload a document, it's fast, easy, and totally free. Find and comment on thousands of great publications. Join a living library, where anyone finds publications about anything and share them with friends.
After the holidays, I am going to give this a try for some of the nonprofits with which I work. One can also build a library of bookmarked publications on the site, which sounds pretty interesting as well. The testimonials are compelling.
From the site: Issuu - You Publish
Issuu is the place for quality publications: Magazines, catalogs, documents, and stuff you'd normally find on print. It's the place where you become the publisher: Upload a document, it's fast, easy, and totally free. Find and comment on thousands of great publications. Join a living library, where anyone finds publications about anything and share them with friends.
After the holidays, I am going to give this a try for some of the nonprofits with which I work. One can also build a library of bookmarked publications on the site, which sounds pretty interesting as well. The testimonials are compelling.
Sunday, December 14, 2008
Mashable - all that's new on the web
I love this site. Mashable provides insight into this moment's Zeitgeist for people who cannot spell zeitgeist, like me. Lots of articles about Twitter, iphones, Facebook, social networking, online marketing, startups, which companies offer good internships, and more. The stories are in plain English, with limited geek speak. They're thought-provoking, useful, and interesting - targeted to twenty-somethings, but that is part of the ....errrr....zeitgeist.
Labels:
Facebook,
iphones,
online marketing,
social networking,
startups,
twitter
The Wayback Machine - Website, Music, Book Archives
From their site:
The Internet Archive is a 501(c)(3) non-profit that was founded to build an Internet library, with the purpose of offering permanent access for researchers, historians, and scholars to historical collections that exist in digital format. Founded in 1996 and located in the Presidio of San Francisco, the Archive has been receiving data donations from Alexa Internet and others. In late 1999, the organization started to grow to include more well-rounded collections. Now the Internet Archive includes texts, audio, moving images, and software as well as archived web pages in our collections.
The Internet Archive is a 501(c)(3) non-profit that was founded to build an Internet library, with the purpose of offering permanent access for researchers, historians, and scholars to historical collections that exist in digital format. Founded in 1996 and located in the Presidio of San Francisco, the Archive has been receiving data donations from Alexa Internet and others. In late 1999, the organization started to grow to include more well-rounded collections. Now the Internet Archive includes texts, audio, moving images, and software as well as archived web pages in our collections.
Thursday, December 11, 2008
Sentient Customer Service by Phone
http://gethuman.com/ and http://get2human.com/. The first is by Paul English, a guy who is the CTO of kayak.com, my favorite travel site. The second is by Walt Tetschner, a friend of his who maintained gethuman.com for awhile but moved on amicably to build get2human.com. Both have lots of links to get you to real people when you need customer support,. not automated phone trees.
Labels:
customer service,
directory,
phone support,
useful site
Cool Tools: My Favorite Christmas Shopping Site
I may be a marketer by trade, but I am curious by nature. I am also surrounded by beloved friends and family - engineers and gadget geeks all - who intuitively understand how things work much better than I ever will. So, I use Cool Tools to keep up with all things useful and ingenious, inexpensive and opulent, simple and complex. I use the site to surprise the geeks in my life with presents that help muddy the waters about how cool I actually am.
Kevin Kelly, the site's guru, co-founded the Hackers' Conference, and, unlike me, he is inarguably cool and eclectic. He has been affiliated with Wired magazine since its inception, was with the Well back in the day, and sits on a variety of boards, including The Long Now Foundation, which seeks to take a long view of history. In that pursuit, it has purchased a mountain top in Nevada to house a 10,000 year library and clock.
On Cool Tools, he finds and reviews (or posts reviews others have authored) about an amazing array of useful stuff ranging from simple screwdrivers and the latest incarnation of Sculpey sculpture clay to the best explanation of relativity and a guide on building an underground dwelling for $50 and up. Eclectic? You bet'cha. Useful? Indisputably. A nice place to get lost for a few hours and emerge with gifts for curious and outdoorsy friends and family - and a few new interests to explore yourself? I highly recommend it.
Kevin Kelly, the site's guru, co-founded the Hackers' Conference, and, unlike me, he is inarguably cool and eclectic. He has been affiliated with Wired magazine since its inception, was with the Well back in the day, and sits on a variety of boards, including The Long Now Foundation, which seeks to take a long view of history. In that pursuit, it has purchased a mountain top in Nevada to house a 10,000 year library and clock.
On Cool Tools, he finds and reviews (or posts reviews others have authored) about an amazing array of useful stuff ranging from simple screwdrivers and the latest incarnation of Sculpey sculpture clay to the best explanation of relativity and a guide on building an underground dwelling for $50 and up. Eclectic? You bet'cha. Useful? Indisputably. A nice place to get lost for a few hours and emerge with gifts for curious and outdoorsy friends and family - and a few new interests to explore yourself? I highly recommend it.
Labels:
cool tools,
gadgets,
kevin kelly,
product reviews
Wednesday, December 10, 2008
Check out your Google page rank
The quick free link of the day? A site to check your site's popularity, keyword popularity and more. It loads so slowly it timed out, but it's worth a quick peek.
Labels:
free keyword checker,
google page rank
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