This is a great article by Micah Baldwin on how you can discern whether someone is viewed as an expert by an online community - and, by extension, how you can develop your personal brand.
"In terms of measuring online influence, the stronger the personal brand, the more influence one wields online. The most important component of online influence is trust. Trust is defined as creating a consistent expectation that a person will always act in your best interest when given information."
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