Quick search engine optimization tip: TITLE tags

Here is a quick boost to improve your website's results in search engines. Take a look at your TITLE tags. How?

1. Go to the page you want to view.
2. Click on the View drop down menu at the top of your browser.
3. Choose Source (in Internet Explorer).
4. Look for TITLE in brackets like this "<>" near the top of all that code. Read the text between TITLE and /TITLE. Both words are surrounded by < and >. The TITLE phrase is what you see in the title bar at the top of your browser.

To optimize:
1. Do recognize that the first 65 characters of your TITLE tag are the most important. Lead with your strongest keywords.
2. Do use plain English. The TITLE needs to be in normal English - sentence structure is optimal.
3. Do NOT stuff your keywords! Do NOT string a ton of keywords together and call it a title.
3. Do standardize your title tags. If you sell products, I'd lead with product, then product category, then company. If you sell services, lead with the service, the company and the call to action.
4. Do make every title different. Vary the products first, of course.