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NONPROFIT, AID ORGANIZATION AND FAITH-BASED CHARITIES | |
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NONPROFIT, AID ORGANIZATION AND FAITH-BASED CHARITIES | |
You've probably donated already. The relief organizations have an easy time raising awareness because the story is urgent and unambiguous - people are suffering right this minute - now. You can make a difference in someone's life now. Help now. So, generous people all over the world are donating money, time and expertise to help the men, women and children in Haiti.
It is worth considering for a moment the essential goodness of so many, helping those they will never meet, because it is the right thing to do. It's a WOW moment -- a time for thanks for those who give so selflessly.
So thank you. From middle school bake sales to local church fundraisers and missions...to the old reliable first responders, like the Red Cross and the Salvation Army...to the aid organizations who have been in Haiti from the beginning - you are doing great work. You are saving lives. You are making a difference. You are also enabling us to transform our lives by giving, which unites us in love to each other, and reminds us that what connects us is ever so much stronger than that which divides us.
Please take a look at the aid organizations below the next time you consider donating to a nonprofit. There are a million reasons not to donate, not to support these nonprofits, not to give. Some may not support your political beliefs. Some may not share your spiritual or religious beliefs. Yet, there are infinitely more reasons to give, to donate, to help. People need help. People need you. Perhaps you feel a call to help -- otherwise, you would probably not be reading this. All you have to do is find a group you can support.
Check out Charity Navigator or Network for Good if you are skeptical about a given group. They provide some statistics about how groups spend their funds, they each have their own list of charities, and you can donate directly from Network for Good.
The list of nonprofits, aid organizations, and faith-based groups helping Haiti is after the jump. The printable version is here.
Over the years, I've worked for and with several non-profits. A common refrain among the fundraising team is frustration with "the people who don't give."
"Why don't people give? Don't they know you don't get something for nothing?"
People are not ungrateful. They are not, as a rule stingy. The primary reason people don't give is because they are not asked. You may think you have asked, but if they did not hear the request, or they did not realize it was for them, you have not, in fact, asked in any useful way. You have a communication problem, not an "other people are bad" problem.
So, if you have asked but they have not responded, review your communications. We'll publish tips over the next few weeks on ways to increase giving by amplifying your message, connecting the reasons people want to give with what you want to accomplish, and making it easy to give. Let's start with that last one.
Eight tips for making it easy to give - and two things to avoid.
Next - What's the big idea? That is, do you have a big idea to wrap around your fund-raising effort? Why should people support your cause? (Subscribe to be notified when the next post goes live)
2. No text-only version. The email required you to be able to see the image to understand the specifics. Since I have images turned off by default, which is not uncommon, it was difficult to even find the hotspot to click through to the site. For some reason, the only clickable part of the ad was the top 20%.
3. Poor usability on the "website." The home page of the site is now a monolithic image with a hot spot on the bottom left. Poor usability: since we scan from top to bottom, left to right, I had to scan three fourths of the ad before I found where to click.
4. No website. The only functional part of the website is the store locator. Can you read the yellow text on the teal background below? Our online store is currently not operational. That implies that it may be operational again in the future. In fact, I initially thought they were redesigning the website and, perhaps, staging a sale because the redesign was not finished on time. But then, in even smaller print, it says "all sales are final."